Culture lives in the everyday life of communities — in traditions, architecture, landscapes, festivals, and yes, sometimes even in local food. But above all, it thrives where people share stories, ideas, and experiences.

Sustainable tourism offers a unique opportunity to rediscover our regions through culture and creativity. From local art exhibitions to open-air performances, from guided tours in historical villages to digital storytelling projects, every initiative can help communities preserve their identity while opening up to visitors in responsible and inclusive ways.

How can we make cultural and tourism activities truly meaningful for local people and visitors alike?

• Have you seen successful examples of community-based tourism or creative cultural initiatives in your area?

• How can local heritage, digital tools, and participation work together to attract interest and strengthen a sense of belonging?

• What skills are needed today to turn cultural heritage into a living, shared experience?

Share your experiences, local projects, or creative ideas that link culture, territory, and sustainable tourism.
Let’s explore how collaboration between people, institutions, and local actors can turn culture into a real driver of social innovation and community well-being.